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Update from Sunday, February 8, 2026

Social Media is Dying, Software is Alive, Agents are Booming

Young and old users are turning away from the feed, and why rumors of software's death are once again exaggerated. Meanwhile, agents are booming, and Apple is fumbling with its creative suite.

Search is about rankings, AI is not.

RAIDAR (may update)

Search is about rankings, AI is not.

From a ranking, you can't tell which audience sees which answer, which sources the models trust, or which areas no one has claimed yet. RAIDAR maps all of it across every model, customer segment, and market, down to the sources that feed the answers. Not a ranking. A map that tells you where to move. For brands that want to know.

More about RAIDAR →

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