Stackadapt · 5× · tolest 16. Juli 2026
26
Momentum
Ivy is the AI-powered marketing assistant from StackAdapt, a Toronto-based advertising and marketing technology platform. Ivy was introduced on July 9, 2025 as an in-platform assistant that supports agencies and brands with audience selection, campaign planning, reporting, and optimization through natural language. In April 2026, functionality was expanded through an MCP server that makes Ivy's campaign data accessible in external AI tools like Claude; in May 2026, "Ivy Studio," an enhanced conversational interface for planning, execution, and analysis, was added.
Momentum-Verloop
19.05.17.08.
Features
| Deployment-Modell | Cloud-basiert, SaaS, direkt in die StackAdapt-Plattform integriert; MCP-Server-Einrichtung in wenigen Minuten ohne Engineering-Aufwand |
| Einsatzbereich | Zielgruppenempfehlungen, Kampagnenplanung/-forecasts, Echtzeit-Optimierungsvorschläge, Performance-Reporting |
| Integrationen | MCP-Server verbindet Ivy mit externen KI-Tools wie Claude, LLMs, Agenten und Workflow-Automatisierung |
| Plattform | In-Platform-Assistent innerhalb der StackAdapt-Marketingplattform, browserbasiert |
| Preis | Kein separater Preis; im StackAdapt-Plattformzugang enthalten, MCP-Server-Setup ohne Zusatzkosten |
| Release-Datum | 9. Juli 2025 (Markteinführung Ivy) |