Optimizely
#7 in KI-Marketing & VerkoopOptimizely · 2× · tolest 30. Sept. 2026
34
Momentum
Optimizely is a Digital Experience Platform (DXP) whose AI component "Opal" is an agent orchestration system for marketing and digital teams. Opal automates tasks such as content creation, personalization, experimentation, and data analysis using pre-built and customizable AI Agents based on Google Gemini models. The platform is embedded across the entire Optimizely One product suite (CMS, Content Marketing Platform, Experimentation, Data Platform, Commerce) and runs in a SOC-2-compliant cloud environment. Pricing is not publicly available but determined on request, with contracts typically ranging from an estimated $25,000 to over $200,000 annually depending on product mix and usage volume.
Momentum-Verloop
03.07.01.10.
Features
| Compliance/Certification | SOC 2 Type 2, ISO 27001, ISO 27017, ISO 27018 (per Optimizely Trust Center) |
| Deployment Model | Cloud SaaS (Optimizely One); CMS additionally available optionally as PaaS |
| Use Case Scope | Marketing and digital teams: content creation, personalization, A/B testing/experimentation, data analysis, compliance review |
| Integrations | 50+ out-of-the-box agents; connectors to Salesforce, HubSpot, Marketo, Shopify, Google Analytics, Figma, Google Cloud/Gemini etc. via Optimizely Connect Platform (OCP) |
| Platform | Optimizely One (web-based SaaS platform), accessible via opal.optimizely.com and integrated across all Optimizely products |
| Price | Not published; quote-based. Market estimates: approx. $25,000–200,000+ per year depending on product mix/traffic |
| Release Date | May 7, 2025 – next evolution of Opal introduced with new UI and embed across Optimizely One |
