aXp Compass
#6 en Marketing & Sales IARms · depuis Oktober 2026 (Pressemitteilung „ab heute“, Turi2 datiert auf Oktober 2026) · 2× · vu le 30 oct. 2026
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Momentum
COMPASS is a new planning assistant within the online planning tool audioXpert, operated by the German audio sellers ARD MEDIA and RMS. Based on inputs such as budget, GRP or average contacts, it calculates several mathematically optimized booking scenarios for audio campaigns. According to the providers, it works algorithm-based and deliberately without artificial intelligence; final decisions remain with the planners.
Historique du momentum
02.08.31.10.
Fonctionnalités
| Compliance/Certification | Algorithm-based, deliberately no AI; planning logic transparent and verifiable (vendor statement) |
| Deployment Model | Centrally hosted online application; software and prices updated centrally (SaaS-like) |
| Use Case Scope | Detail planning of audio advertising (radio) in Germany; scenarios for stations, target group, period, budget, GRP, average contacts |
| Integrations | Connection to booking platform audioXchange; performance data ma Audio, best for planning |
| License | Not documented |
| Platform | Online tool (browser-based), no installation or local updates; device-independent |
| Price | Not documented – software and prices updated centrally, no concrete price stated |
| Release Date | October 2026 (available from today) |
