GMV Max
#4 en Marketing & Sales IAByteDance · max · depuis 2024 (globaler Rollout begann 2024; ab Juli 2025 verpflichtend/einziger Kampagnentyp für TikTok Shop Sales Ads) · 5× · vu le 22 juil. 2026
GMV Max is TikTok Shop's (ByteDance) automated advertising campaign system that uses AI to automate budget allocation, audience targeting, creative selection and bidding in order to maximize merchants' Gross Merchandise Value (GMV). It combines paid ads, organic videos, LIVE formats and affiliate content into a single ROI-optimized campaign. Since July 2025, GMV Max has become the only supported Sales campaign type for TikTok Shop Ads in many markets, replacing Video Shopping Ads and Product Shopping Ads. The product launched in 2024 and has received quarterly feature updates since.
Fonctionnalités
| Compliance/Certification | Access limited to one ad account per TikTok Shop (primary ad account as assigned in Seller Center); authorization via Business Center required |
| Deployment Model | Cloud-based SaaS service within TikTok Ads Manager/Seller Center, no separate deployment required |
| Use Case Scope | Automated ad campaigns for TikTok Shop merchants: product sales (Product GMV Max) and LIVE shopping (LIVE GMV Max) |
| Integrations | TikTok Ads Manager, TikTok Business Center, TikTok Seller Center, Spark Ads/affiliate content, TikTok Pixel |
| Platform | TikTok Shop / TikTok Ads Manager / TikTok Seller Center |
| Price | No fixed license fee; costs arise as ad spend (pay per completed checkout), with configurable target ROI and daily budget |
| Release Date | Launched in 2024; since July 2025 the only/mandatory Sales campaign type for TikTok Shop Ads |