Publicis Makes Massive Acquisition to Lock in Clients with Exclusive Data

RAIDAR (may update)

Search is about rankings, AI is not.

From a ranking, you can't tell which audience sees which answer, which sources the models trust, or which areas no one has claimed yet. RAIDAR maps all of it across every model, customer segment, and market, down to the sources that feed the answers. Not a ranking. A map that tells you where to move. For brands that want to know.