The Trade Desk · od June 6, 2023 · 2× · naposledy 27. 10. 2026
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Momentum
Kokai is The Trade Desk's buying platform (DSP interface and AI layer) that automates bidding and budget allocation for programmatic ad purchases. It launched in June 2023 as successor to the Solimar platform and builds on the Koa AI. Product pages are hosted on thetradedesk.com; no separate product domain was found.
Vývoj momenta
30.07.28.10.
Vlastnosti
| Compliance/Certification | SOC 2 Type 2 report; information security program based on ISO/IEC 27001 |
| Deployment Model | Cloud-based SaaS platform (partner sandbox reset weekly) |
| Use Case Scope | Programmatic buying across CTV, audio, mobile, video, native, display and DOOH |
| Integrations | Partner Portal for OpenPath, UID2 and data sharing; Sellers and Publishers 500+ marketplace |
| Platform | Web-based DSP interface with REST and GraphQL API |
| Price | No public list price; reported take rate 12–15% (not officially confirmed). Audience Unlimited: 3.3% or 4.4% of impression costs in Control Mode, included in Performance Mode. |
| Release Date | June 6, 2023 (launch); Zuma release Q3 2026 |
