audioXpert
#5 v AI marketing a prodejRms · od 15. September 2021 (Umbenennung von RadioXpert zu AudioXpert und Browserversion) · 2× · naposledy 30. 10. 2026
65
Momentum
audioXpert is the central online standard tool for planning audio advertising in Germany, developed jointly by RMS and ARD MEDIA. It is browser-based and updated centrally. In October 2026, the algorithm-based planning assistant COMPASS was added, which calculates optimized planning scenarios; the final decision remains with the planners.
Vývoj momenta
02.08.31.10.
Vlastnosti
| Deployment Model | Online tool, software and prices centrally deployed and updated, no local installation |
| Use Case Scope | Planning and calculation of radio and audio campaigns in Germany; performance data from ma Audio, daily-level prices, maps |
| Integrations | Interfaces for campaign import/export; direct connection to audioXchange; EDI-X data exchange |
| Platform | Browser-based online tool (in addition to the former desktop version), device-independent |
| Release Date | Since September 15, 2021 (renamed AudioXpert, formerly RadioXpert) |
